Optimizing for Search Engines

Search Engine Marketing
Helping Potential Clients Find You

The Internet is like an exceptionally accessible library of information that people can access 24 hours a day, 365 days a year.

• If it's 2 a.m. and someone needs a criminal defense lawyer, they can find one on the Internet.
• If it's late at night and a potential client finally has time to focus on finding the right family law attorney, the Internet is there.
• The family of a seriously injured car accident victim can begin making decisions about the personal injury lawyer they need at any time of day or night.

How will potential clients find your law firm?

Contact FindLaw legal marketing consultant Jeff Ball
30-minute free consultation 317.430.2432.

At FindLaw, we have search engine marketing (SEM) consultants who study and test legal marketing search data fulltime. When a potential client is looking for a lawyer, what are the search terms they put into their Internet browser? It is our job to know that — and we do.

• Search engines send out "spiders" that search the Web and scan Web sites. In that way, they index sites so that when your potential clients search for certain terms, the search engine knows where to send them. In the world's vast Internet library of information, search engines are tireless librarians who know every volume available.
• Our SEM consultants track the most-used search terms by legal practice areas and by geography. They will look specifically at the words people in the Indianapolis area, for example, use to find the attorney they need.
• Search engines change their indexing protocols frequently. The more sophisticated search engines are, the less they can be confused by unacceptable search engine tactics. Our SEM consultants stay aware of search engine practices so that we can effectively optimize our customers' Web sites.
• FindLaw SEM consultants work closely with writers and designers to integrate search engine optimization into every page of your Internet site.
• With a database of more than 12,000 customer Web sites, our SEM consultants have a wealth of data available to make every legal Web site highly visible on the Internet.

Jeff Ball consults with law firms throughout the Indianapolis, Indiana, area. On our testimonials page, learn more about how his customers have benefited from having a custom-designed, custom-written, optimized Internet Web site.